Introduction to Google Analytics and digital Marketing
Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. It is a free service that can help organizations track website performance, collect visitor insights, determine top sources of user traffic, gauge the success of their marketing activities and campaigns, track goal completions, discover patterns and trends in user engagement, and obtain other visitor information such as demographics. Google Analytics includes features that enable data collection, analysis, monitoring, visualization, reporting, and integration with other applications. Some of the features include data visualization and monitoring tools, data filtering, manipulation and funnel analysis, data collection APIs, predictive analytics, intelligence and anomaly detection, segmentation for analysis of subsets, custom reports for advertising, acquisition, audience behavior and conversion, email-based sharing and communication, and integration with other products such as Google Ads, Google Data Studio, Salesforce Marketing Cloud, Google AdSense, Google Optimize 360, Google Search Ads 360, Google Display & Video 360, and Google Search Console. Google Analytics 4 is the most recent iteration of this service and was released in October 2020. It offers a completely new user interface and shifts from reliance on third-party cookies toward the use of machine learning. Google Analytics can provide businesses with multiple types of data for marketing purposes, including user acquisition data and user behavior data. User acquisition data provides insight into how customers are arriving at the website, while user behavior data shows what customers are doing on the website, including how long they spend on each page, how many pages they visit, and if they engage with videos and graphics. Google Analytics allows customers to monitor up to 200 metrics in order to assess the performance of their websites.
Google Analytics integration with blogger
To integrate Google Analytics with Blogger, you can follow these steps:
1. Sign in to your Blogger account.
2. In the main menu, click Settings.
3. Under the "Basic" section, click Google Analytics Measurement ID.
4. Enter your Google Analytics Measurement ID and click Save[1].
Alternatively, you can also follow these steps:
1. Sign in to Blogger.
2. Select the blog you want to analyze.
3. From the menu, click Settings.
4. Under "Basic," click Google Analytics Measurement.
5. Enter your Analytics "G-" ID and click Save[2].
Another method involves adding your Google Analytics tracking ID to your Blogger account. This can be done by going to Settings, then Other, and entering your Analytics Web Property ID[3].
Additionally, you can add the Google Analytics code to the template HTML code by following these steps:
1. Go to your Blogger dashboard and click Theme.
2. Click Edit HTML and add the Google Analytics code to the template HTML code.
3. Save your changes[4].
These steps will allow you to integrate Google Analytics with your Blogger account and start tracking and analyzing your blog's traffic.
Google analytics certification
The Google Analytics Certification is an official certification offered by Google through Google Skillshop. It is awarded to individuals who successfully pass the Google Analytics Individual Qualification (GAIQ) exam, which tests their proficiency in using Google Analytics. The certification is free and indicates that the holder understands the core principles of GA4 and how to use the platform's basic and advanced functions. Obtaining the certification is worth the effort as it enhances an individual's ability to work with the platform, provides proof of their knowledge and ability to use Google Analytics, and significantly enhances their skills. It also looks great on a resume and can help open the door for new career opportunities. The certification exam consists of 70 multiple-choice and true-and-false questions and takes approximately 60 minutes to complete. To prepare for the exam, individuals can take advantage of free online courses offered by Google Analytics Academy and other study materials. The certification is valid for 12 months, after which the exam must be retaken to keep the certificate active.